A test of the validity of Hofstede's cultural framework

Journal of Consumer Marketing

Volumn 25, Issue 6, 2008, Pages 339-349

  Blodgett, Jeffrey G ^a   Bakir, Aysen ^b   Rose, Gregory M ^c  

^a NORTH CAROLINA A AND T STATE UNIVERSITY   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

^c University of Washington Tacoma   (United States)

Author keywords

Culture; Factor analysis; Marketing intelligence

Indexed keywords

EID: 52949142243     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810902477     Document Type: Article

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