A measure of long-term orientation: Development and validation

Journal of the Academy of Marketing Science

Volumn 34, Issue 3, 2006, Pages 456-467

  Bearden, William O ^a,d   Money, R Bruce ^b,e   Nevins, Jennifer L ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

^c APPALACHIAN STATE UNIVERSITY   (United States)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

^e BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Culture; Long term orientation; Measurement

Indexed keywords

EID: 33745040539     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306286706     Document Type: Article

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