Is on-line health promotion culture-bound?:cultural characteristics manifested in u.s. and south korean antismoking web sites

Journal of Advertising

Volumn 38, Issue 1, 2009, Pages 35-48

  Paek, Hye Jin ^a   Yu, Jay ^b   Bae, Beom Jun ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 66949170233     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380103     Document Type: Article

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