Nostalgia in post-socialist Russia: Exploring applications to advertising strategy (DOI:10.1016/j.jbusres.2006.06.016);Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

Journal of Business Research

Volumn 60, Issue 6, 2007, Pages 649-655

  Holak, Susan L ^a   Matveev, Alexei V ^a   Havlena, William J ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b Dynamic Logic   (United States)

Author keywords

Advertising; Nostalgia; Personality trait; Qualitative research; Russia

Indexed keywords

EID: 34247582874     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.06.013     Document Type: Erratum

References (33)

1. All our yesterdays. Economist 338 (1996) 77 (January 27)
2. Arvedlund E.E. Celebrating the U.S.S.R. in song, Uncle Joe and all vol. 7 (2005), The New York Times A4 (May)
3. Baker S.M., and Kennedy P.F. In: Allen C.T., and John D.R. (Eds). Death by nostalgia: a diagnosis of context-specific cases. Advances in Consumer Research vol. 21 (1994), Association for Consumer Research, Provo, UT 169-174
4. Bershidsky L. View from Vedomosti: Soviet-era nostalgia brands: still popular, but doomed. Moscow Times vol. 7 (1999). http://web11.epnet.com (December). Retrieved July 12, 2005 from http://web11.epnet.com
5. Boym S. The Future of Nostalgia (2001), Basic Books, New York, NY
6. Butrin D. Party tobacco. Kompaniya 16 (1999) 57 (March)
7. Caryl C., and Conant E. Comrade Putin knows best. Newsweek 137 18 (2001) 3
8. Davis F. Yearning for Yesterday: A Sociology of Nostalgia (1979), The Free Press, New York
9. Ford P. Nostalgia for Soviet era sways older Russians. Christ Sci Monit 88 (1995) 5 (December 1)
10. Gorelova Y. Strategy for the lazy. Vedomosti (2003) 25 (June)
11. Grammatchikov A. Rules of a label. Profile 18 (2002) 7. http://www.profile.ru February. Retrieved October 10, 2005 from http://www.profile.ru
12. Havlena W.J., and Holak S.L. The good old days: observations on nostalgia and its role in consumer behavior. In: Holman R., and Solomon M.R. (Eds). Advances in Consumer Research vol. 18 (1991), Association for Consumer Research, Provo, UT 323-329
13. Havlena W.J., and Holak S.L. Exploring nostalgia imagery using consumer collages. In: Corfman K.P., and Lynch J. (Eds). Advances in Consumer Research vol. 23 (1996), Association for Consumer Research, Provo, UT 35-42
14. Havlena W.J., and Holak S.L. From festivals to futons: ritual themes in nostalgic experiences of the Japanese. In: Kaynak E., Lascu D.-N., and Becker K. (Eds). Restructuring for Global Production, Service Needs, and Markets: Business Strategy and Policy Development for a Global Economy and Projections for the Twenty-First Century, Proceedings of the Fifth Annual World Business Congress, Hummelstown, PA: International Management Development Association (1996) 486-492
15. Havlena WJ, Holak SL. Nostalgia and nostalgia-proneness: classification and measurement. Unpublished manuscript 2000.
16. Hofer J. Medical dissertation on nostalgia (1688). Anzac CK, translator. Bull Inst Hist Med 1934;2:376-391.
17. Holak S.L., and Havlena W.J. Nostalgia: an exploratory study of themes and emotions in the nostalgic experience. In: Sherry Jr. J.F., and Sternthal B. (Eds). Advances in Consumer Research vol. 19 (1992), Association for Consumer Research, Provo, UT 380-387
18. Holak S.L., Havlena W.J., and Matveev A.V. Exploring nostalgia in Russia: testing the index of nostalgia-proneness. In: Ekström K.M., and Brembeck H. (Eds). European Advances in Consumer Research vol. 7 (2006), Association for Consumer Research, Duluth, MN 195-200
19. Holbrook M.B. Nostalgia and consumption preferences: some emerging patterns of consumer tastes. J Consum Res 20 (1993) 245-256 (September)
20. Kagarlitsky B. Nostalgia for Soviet times. St. Petersburg Times (2000). http://www.zmag.org/moscow_times.htm September 19 Retrieved July 11, 2004 from http://www.zmag.org/moscow_times.htm
21. Krasny Oktyabr [Red October]. Company profile 2005. Retrieved October 15, 2005 from http://www.russia-ic.com.
22. Kuzio T. Analysis: attitudes to Soviet past reflect nostalgia, pragmatism. Ukrainian Weekly LXXI 34 (2003). http://www.ukrweekly.com/Archive/2003/340304.shtml (August 24). Retrieved April 10, 2006 from http://www.ukrweekly.com/Archive/2003/340304.shtml
23. Mitreva M. Poem for Prima: foreign competition has made Russia's most popular cigarette only stronger. Tob Rep 30 (2000) (July)
24. Molnar G. Opinion: communist-era brands make nostalgia comeback. Baltic Times (2003) 15. http://dlib.eastview.com April 17 Retrieved July 14, 2004 from http://dlib.eastview.com
25. Nagorski A. Kissing up to the past: will the politics of nostalgia pull the Communists back to power?. Newsweek 127 24 (1996) 44
26. Puhl J., and Kraske M. Products create market for Communist nostalgia in Eastern Europe. Der Spiegel (2005). http://service.spiegel.de/cache/international/0,1518,344052,00.html February 28. Retrieved October 3, 2005 from http://service.spiegel.de/cache/international/0,1518,344052,00.html
27. Samarets O. Red October posts 9M05 financials. Finam Investment Company (2005). http://www.finamrus.com/sector/ November 18. Retrieved April 10, 2006 from http://www.finamrus.com/sector/
28. Samoilova T. Who is marching with a red banner?. Rus Fokus 39 (2002). http://www.sostav.ru/articles/ (76, November 12). Retrieved October 10, 2005 from http://www.sostav.ru/articles/
29. Stern B.B. Historical and personal nostalgia in advertising text: the fin de siècle effect. J Advert 21 (1992) 11-22 (December)
30. Ulyanova N. Phantom of nostalgia: retro is not in the Country, retro is in people's heads. Vedomosti 5 (2004) 38. http://www.vedomosti.ru (March) Retrieved October 15, 2005 from http://www.vedomosti.ru
31. Wallendorf M., and Arnould E.J. We gather together: the consumption rituals of Thanksgiving Day. J Consum Res 18 (1991) 13-31 (June)
32. Yurkovsky A. Russia: builder of ruins. World Press Rev 50 (2003). http://www.worldpress.org (5, May). Retrieved April 10, 2006, from http://www.worldpress.org
33. Zuckerman M.B., and Caryl C. Proud Russia on its knees: will the West come to the rescue?. U.S. News World Rep 126 (1999) 30-34 (5, February 8)