Pathways to persuasion: Cognitive and experiential responses to health-promoting mass media messages

Communication Research

Volumn 37, Issue 1, 2010, Pages 133-164

  Dunlop, Sally M ^a   Wakefield, Melanie ^b   Kashima, Yoshihisa ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b CANCER EPIDEMIOLOGY CENTRE   (Australia)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Behavior change; Cognition; Emotion; Health communication; Narrative

Indexed keywords

EID: 75649137660     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650209351912     Document Type: Article

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