Emotion and reason in persuasion - Applying the ARI model and the CASC Scale

Journal of Business Research

Volumn 57, Issue 6, 2004, Pages 647-656

  Buck, Ross ^a   Anderson, Erika ^b   Chaudhuri, Arjun ^c   Ray, Ipshita ^c  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b UNIVERSITY OF SOUTHERN MAINE   (United States)

^c FAIRFIELD UNIVERSITY   (United States)

Author keywords

Advertising; Emotion; Persuasion; Reason

Indexed keywords

EID: 1842449703     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00308-9     Document Type: Article

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