The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices

Marketing Letters

Volumn 17, Issue 3, 2006, Pages 193-203

  Kim, Hyeong Min ^a   Kramer, Thomas ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Cognitive effort; Discounts; Need for cognition; Partitioned prices

Indexed keywords

EID: 33744922616     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-5928-2     Document Type: Article

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