The effects of monetary magnitude and level of aggregation on the temporal framing of price

Marketing Letters

Volumn 14, Issue 2, 2003, Pages 125-135

  Gourville, John T ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Pennies a day strategy; Pricing; Temporal framing

Indexed keywords

EID: 4043107158     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1025467002310     Document Type: Article

References (9)

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3. Gourville, John T. (1999). "The Effect of Implicit versus Explicit Comparisons on Temporal Pricing Claims," Marketing Letters, 10(2), 113-124.
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5. Nagle, Thomas T. and Reed K. Holden. (1995). The Strategy and Tactics of Pricing, 2nd Edition. Englewood Cliffs, NJ: Prentice-Hall Inc.
6. Price, Paul C. (1995). "Installment Framing: The Mental Aggregation and Disaggregation of Monetary Cost over Time," poster presented at the Annual Meeting of the Society for Judgment and Decision Making, St. Louis, MO, November 13, 1994.
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8. Thaler, Richard H. (1985). "Mental Accounting and Consumer Choice," Marketing Science, 4(3), 199-214.
9. Tversky, Amos, Shmuel Sattath, and Paul Slovic. (1988). "Contingent Weighting in Judgment and Choice," Psychological Review, 95(3), 371-384.