Should marketers use price partitioning or total prices?

Advances in Consumer Research

Volumn 35, Issue , 2008, Pages 262-268

  Bambauer, Silke ^a   Gierl, Heribert ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052863034     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (16)

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