Relationships among ad-induced affect, beliefs, and attitudes: Another look

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 35-51

  Homer, Pamela Miles ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646480895     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350103     Document Type: Article

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