Cognitive and institutional predictors of initial trust toward an online retailer

International Journal of Retail & Distribution Management

Volumn 39, Issue 4, 2011, Pages 234-255

  Eastlick, Mary Ann ^a   Lotz, Sherry ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

Consumer behaviour; Electronic commerce; Privacy; Retailers; Trust; United States of America

Indexed keywords

EID: 79955575110     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111117527     Document Type: Article

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