Consumer trust in electronic commerce: Conceptualization and classification of trust building measures

Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Volumn , Issue , 2008, Pages 3-22

  Grabner kräuter, Sonja ^a   Kaluscha, Ewald ^b  

^a UNIVERSITY OF KLAGENFURT   (Austria)

^b Hilti ^*  (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79955583555     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (74)

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