Introduction: Affinity credit cards: A critical review

International Journal of Retail & Distribution Management

Volumn 29, Issue 11, 2001, Pages 485-508

  Worthington, Steve ^a  

^a NONE

Author keywords

Credit cards; Relationship marketing; Trust

Indexed keywords

EID: 84986136478     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006174     Document Type: Review

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