Member-organization connection impacts in affinity marketing

Journal of Business Research

Volumn 64, Issue 7, 2011, Pages 672-679

  Fock, Henry ^a   Chan, Allan K K ^a   Yan, Dengfeng ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Affinity marketing; Cause related effect; Empathy; Interdependent orientation; Loyalty; Obligation

Indexed keywords

EID: 79955364984     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.08.015     Document Type: Article

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