Targeting consumer segments based on sexual orientation: Can advertisers swing both ways?

Diversity in Advertising: Broadening the Scope of Research Directions

Volumn , Issue , 2004, Pages 369-381

  Oakenfull, Gillian K ^a  

^a MIAMI UNIVERSITY   (United States)

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EID: 79952803672     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610072     Document Type: Chapter

References (21)

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