Articulating a new framework for visual metaphors in advertising: A structural, conceptual, and pragmatic investigation

Journal of Advertising

Volumn 40, Issue 1, 2011, Pages 103-120

  Gkiouzepas, Lampros ^a   Hogg, Margaret K ^b  

^a Amaretto Group   (Greece)

^b Lancaster University   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952806886     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400107     Document Type: Article

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