Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising

Journal of Consumer Research

Volumn 29, Issue 4, 2002, Pages 579-587

  McQuarrie, Edward F ^a   Mick, David Glen ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043231361     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/346252     Document Type: Article

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