On the use of time expressions in promoting product benefits-the metaphoric and the literal

Journal of Advertising

Volumn 32, Issue 2, 2003, Pages 33-44

  Spears, Nancy ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442483670     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639131     Document Type: Article

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