Classifying visual rhetoric: Conceptual and structural heuristics

Go Figure! New Directions in Advertising Rhetoric

Volumn , Issue , 2014, Pages 227-253

  Maes, Alfons ^a   Schilperoord, Joost ^a  

^a TILBURG UNIVERSITY   (Netherlands)

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EID: 85076078520     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315704029-18     Document Type: Chapter

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