Research opportunities related to consumer response to product design

Journal of Product Innovation Management

Volumn 28, Issue 3, 2011, Pages 405-408

  Creusen, Mariãlle E H ^a  

^a Swedish School of Economics and Business Administration   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND MANAGEMENT; CONSUMER EVALUATION; CONSUMER INFORMATION; CONSUMER RESPONSE; DESIGN OF PRODUCT; FRONT END; MARKET INFORMATION; NEW PRODUCT DEVELOPMENT; POSITIVE EFFECTS; PRODUCT APPEARANCE; PRODUCT ATTRIBUTES; PRODUCT EVALUATION; PRODUCT FORMS; PRODUCT SUCCESS; PRODUCTS AND SERVICES; RESEARCH OPPORTUNITIES; STRATEGIC MANAGEMENT; VISUAL DESIGN;

CONSUMER PRODUCTS; INFORMATION USE; PRODUCT DEVELOPMENT; RESEARCH; SUBJECTIVE TESTING;

PRODUCT DESIGN;

EID: 79952528337     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00812.x     Document Type: Article

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