The role of market research in the development of discontinuous new products

European Journal of Innovation Management

Volumn 4, Issue 3, 2001, Pages 117-126

  Trott, Paul ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Innovation; Market research; New product development

Indexed keywords

EID: 84993088511     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601060110390585     Document Type: Article

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