Should new products look similar or different? The influence of the market environment on strategic product styling

Design Studies

Volumn 29, Issue 1, 2008, Pages 30-48

  Person, Oscar ^a   Schoormans, Jan ^a   Snelders, Dirk ^a   Karjalainen, Toni Matti ^b  

^a Swedish School of Economics and Business Administration   (Netherlands)

^b AALTO UNIVERSITY   (Finland)

Author keywords

design management; design strategy; marketing; product development; styling

Indexed keywords

DECISION MAKING; MARKETING; PRODUCT DEVELOPMENT; STRATEGIC PLANNING;

DESIGN MANAGEMENT; DESIGN STRATEGY; MARKET ENVIRONMENTS; PRODUCT STYLING;

PRODUCT DESIGN;

EID: 38149104730     PISSN: 0142694X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.destud.2007.06.005     Document Type: Article

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