Critical success factors of new product development in Taiwan's electronics industry

Asia Pacific Journal of Marketing and Logistics

Volumn 20, Issue 2, 2008, Pages 174-189

  Chi Jyun Cheng, Colin ^a   Shiu, Eric C ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Critical success factors; Design and development; Electronics industry; Innovation; Taiwan

Indexed keywords

EID: 79952418488     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850810864542     Document Type: Article

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