Relationship between Product Groups' Price Perceptions, Shopper's Basket Size, and Grocery Store's Overall Store Price Image

Psychology and Marketing

Volumn 20, Issue 10, 2003, Pages 903-933

  Desai, Kalpesh Kaushik ^a,b   Talukdar, Debabrata ^a  

^a UNIVERSITY AT BUFFALO   (United States)

^b 160 Jacobs Management Center   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442474075     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10102     Document Type: Article

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