Differential effects of price-beating versus price-matching guarantee on retailers' price image

Journal of Product and Brand Management

Volumn 14, Issue 6, 2005, Pages 393-399

  Desmet, Pierre ^a,b   Le Nagard, Emmanuelle ^b  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

^b ESSEC BUSINESS SCHOOL   (France)

Author keywords

Competitive strategy; Corporate image; Experimentation; Pricing policy

Indexed keywords

EID: 27744527295     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510624558     Document Type: Article

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