Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust

Journal of Computer-Mediated Communication

Volumn 16, Issue 1, 2010, Pages 1-26

  Wu, Guohua ^a   Hu, Xiaorui ^b   Wu, Yuhong ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER NETWORKS;

DISPOSITION TO TRUSTS; INTERACTIVITY; INTERDISCIPLINARY MODELING; ONLINE CONSUMERS; ONLINE TRUST; THIRD PARTIES; WEB ASSURANCE;

ELECTRONIC COMMERCE;

EID: 79951835992     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2010.01528.x     Document Type: Article

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