Exploring online transaction self-efficacy in trust building in B2C E-commerce

Journal of Organizational and End User Computing

Volumn 21, Issue 1, 2009, Pages 37-59

  Kim, Younghoon ^a   Kim, Dan J ^b   Yujong, Hwang ^c  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

^c DEPAUL UNIVERSITY   (United States)

Author keywords

B2c E commerce; Consumer trust; General self efficacy; Online transaction self efficacy; Social cognitive theory

Indexed keywords

EID: 71949094978     PISSN: 15462234     EISSN: 15465012     Source Type: Journal    
DOI: 10.4018/joeuc.2009010102     Document Type: Article

References (99)