Consumer neuroscience: An overview of an emerging discipline with implications for consumer policy

Journal fur Verbraucherschutz und Lebensmittelsicherheit

Volumn 6, Issue 1, 2011, Pages 111-125

  Kenning, Peter ^a   Linzmajer, Marc ^a  

^a ZEPPELIN UNIVERSITY   (Germany)

Author keywords

Consumer neuroscience; Consumer policy; Neuroethics; Neuromarketing

Indexed keywords

EID: 79951768346     PISSN: 16615751     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00003-010-0652-5     Document Type: Article

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