Marketing services more effectively with neuromarketing research: A look into the future

Journal of Services Marketing

Volumn 22, Issue 2, 2008, Pages 170-173

  Fugate, Douglas L ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Market research; Neurology; Services marketing

Indexed keywords

EID: 43449114826     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810862903     Document Type: Review

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