Empirical generalizability of consumer evaluations of brand extensions

International Journal of Research in Marketing

Volumn 24, Issue 2, 2007, Pages 149-162

  Völckner, Franziska ^a   Sattler, Henrik ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Brand extensions; Empirical generalizability

Indexed keywords

EID: 34248213037     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.11.003     Document Type: Article

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