Measuring customer value in online collaborative trip planning processes

Marketing Intelligence and Planning

Volumn 28, Issue 4, 2010, Pages 418-443

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Consumer behaviour; Customer satisfaction; Portals; Tourism; Travel

Indexed keywords

EID: 77953969020     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011053559     Document Type: Article

References (81)

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