Customer relationship management and networked healthcare in the pharmaceutical industry

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 4, 2004, Pages 370-379

  Bhalla, Gagan ^a   Evgeniou, Theodoros ^b   Lerer, Leonard ^b  

^a ACCENTURE   (United States)

^b NONE

Author keywords

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Indexed keywords

EID: 84990381071     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040188     Document Type: Article

References (3)

1. Anyfioti V. Evgeniou T. Dutta S. (2003) ‘Making sense of CRM strategies in a technology driven world’, Organizational Knowledge Learning and Capabilities. Palgrave MacMillan, London.
2. Peppers D. Rogers M. (1993) The one to one Manager Real world Lessons in Customer Relationship Management. Doubleday, NY.
3. Based on the INSEAD/Capgemini Vision and Reality Survey 2003, London.