The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions

Journal of Advertising Research

Volumn 50, Issue 3, 2010, Pages 279-291

  Becerra, Enrique P ^a   Korgaonkar, Pradeep K ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251538396     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091440     Document Type: Article

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