Hispanic Ethnicity and media behavior

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages 179-190

  Villarreal, Ricardo ^a   Peterson, Robert A ^b  

^a SONOMA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149087189     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080227     Document Type: Article

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