Hispanic versus Anglo male dominance in purchase decisions

Journal of Product and Brand Management

Volumn 14, Issue 2, 2005, Pages 98-105

  Ogden, Denise T ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Acculturation; Consumer behaviour; Consumer marketing; Ethnic groups

Indexed keywords

EID: 18144381092     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510592572     Document Type: Article

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