The effects of ethnicity and product on purchase decision making

Journal of Advertising Research

Volumn 41, Issue 2, 2001, Pages 39-48

  Kim, Youn Kyung ^a   Kang, Jikyeong ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642461984     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-2-39-48     Document Type: Article

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