Streetwise English and French advertising in multilingual DR Congo: Symbolism, modernity, and cosmopolitan identity

International Journal of the Sociology of Language

Volumn , Issue 206, 2010, Pages 181-205

  Kasanga, Luanga A ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Advertising; Code alternation; Code mixing; Crossing; DR Congo; Environmental print; Globalization; Linguistic landscape; Streetwise English

Indexed keywords

EID: 79251496711     PISSN: 01652516     EISSN: 16133668     Source Type: Journal    
DOI: 10.1515/IJSL.2010.053     Document Type: Review

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