-
1
-
-
34247852766
-
Understanding French culture through advertisements
-
Angelini, Eileen M. and Federico, Salvatore (1998) Understanding French culture through advertisements. Global Business Languages, 110-20.
-
(1998)
Global Business Languages
, pp. 110-120
-
-
Angelini, E.M.1
Federico, S.2
-
3
-
-
0004094645
-
-
New York: Ballantine Books
-
Barber, Benjamin R. (1996) Jihad vs. McWorld. New York: Ballantine Books.
-
(1996)
Jihad Vs. McWorld
-
-
Barber, B.R.1
-
4
-
-
0003569377
-
-
Translated by Annette Lavers. New York: Hill & Wang. Originally published by Editions du Seuil, Paris 1957
-
Barthes, Roland (1972). Mythologies. Translated by Annette Lavers. New York: Hill & Wang. Originally published by Editions du Seuil, Paris 1957.
-
(1972)
Mythologies
-
-
Barthes, R.1
-
5
-
-
0004255956
-
-
Translated by Stephen Heath. New York: Hill & Wang
-
Barthes, Roland (1977) Image, Music, Text. Translated by Stephen Heath. New York: Hill & Wang.
-
(1977)
Image, Music, Text
-
-
Barthes, R.1
-
6
-
-
85011463474
-
English in Mexican Spanish
-
Baumgardner, Robert J. (1997) English in Mexican Spanish, English Today 13 (4), 27-35.
-
(1997)
English Today
, vol.13
, Issue.4
, pp. 27-35
-
-
Baumgardner, R.J.1
-
7
-
-
33646371703
-
The appeal of English in Mexican commerce
-
Baumgardner, Robert J. (2006) The appeal of English in Mexican commerce. World Englishes, 24 (4), 251-66.
-
(2006)
World Englishes
, vol.24
, Issue.4
, pp. 251-266
-
-
Baumgardner, R.J.1
-
8
-
-
84979376480
-
English in advertising: Multiple mixing and media
-
Bhatia, Tej K. (1987) English in advertising: Multiple mixing and media. World Englishes 6 (1), 33-48.
-
(1987)
World Englishes
, vol.6
, Issue.1
, pp. 33-48
-
-
Bhatia, T.K.1
-
9
-
-
0011539822
-
Discourse functions and pragmatics of mixing: Advertising across cultures
-
Bhatia, Tej K. (1992) Discourse functions and pragmatics of mixing: advertising across cultures. World Englishes, 11 (2-3), 195-215.
-
(1992)
World Englishes
, vol.11
, Issue.2-3
, pp. 195-215
-
-
Bhatia, T.K.1
-
10
-
-
27844492142
-
-
ILCAA Study of Languages and Cultures of Asia and Africa Monograph Series, No. 36. Tokyo University of Foreign Studies, Tokyo, Japan
-
Bhatia, Tej K. (2000) Advertising in Rural India: Language, Marketing Communication, and Consumerism. ILCAA Study of Languages and Cultures of Asia and Africa Monograph Series, No. 36. Tokyo University of Foreign Studies, Tokyo, Japan.
-
(2000)
Advertising in Rural India: Language, Marketing Communication, and Consumerism
-
-
Bhatia, T.K.1
-
11
-
-
0007228209
-
A comparison of print advertisements from the United States and France
-
Biswas, Abhijit, Olsen, Janeen E., and Carlet, Valerie (1992) A comparison of print advertisements from the United States and France, Journal of Advertising, 21 (4), 73-80.
-
(1992)
Journal of Advertising
, vol.21
, Issue.4
, pp. 73-80
-
-
Biswas, A.1
Olsen, J.E.2
Carlet, V.3
-
14
-
-
34247893320
-
Standardize or localize? A selective 10-year review of published research on international advertising
-
(Spring) 64
-
Chen, Lei (2003) Standardize or localize? A selective 10-year review of published research on international advertising. International Communication Bulletin, 38 (1-2) (Spring), 13-37, 64.
-
(2003)
International Communication Bulletin
, vol.38
, Issue.1-2
, pp. 13-37
-
-
Chen, L.1
-
15
-
-
84937314130
-
English as a cultural symbol: The case of advertisements in French-speaking Switzerland
-
Cheshire, Jenny and Moser, Lise-Marie (1994) English as a cultural symbol: The case of advertisements in French-speaking Switzerland, Journal of Multilingual and Multicultural Development, 15 (6), 451-69.
-
(1994)
Journal of Multilingual and Multicultural Development
, vol.15
, Issue.6
, pp. 451-469
-
-
Cheshire, J.1
Moser, L.-M.2
-
16
-
-
0004191553
-
-
London: Routledge. 2nd edition. Originally published in 1992
-
Cook, Guy (2001) The Discourse of Advertising. London: Routledge. 2nd edition. Originally published in 1992.
-
(2001)
The Discourse of Advertising
-
-
Cook, G.1
-
19
-
-
84917415614
-
Consuming caffeine: The discourse of Starbucks and coffee
-
Elliott, Charlene (2001) Consuming caffeine: The discourse of Starbucks and coffee, Consumptions, Markets and Cultures, 4 (4), 369-82.
-
(2001)
Consumptions, Markets and Cultures
, vol.4
, Issue.4
, pp. 369-382
-
-
Elliott, C.1
-
20
-
-
34247891094
-
C'est l'Amérique: Représentation des Etats-Unis et des Américains dans la publicitéfrançaise
-
Fourgeaud-Cornuéjols, Chantal (1993) C'est l'Amérique: Représentation des Etats-Unis et des Américains dans la publicitéfrançaise, Contemporary French Civilization, 17 (1), 102-30.
-
(1993)
Contemporary French Civilization
, vol.17
, Issue.1
, pp. 102-130
-
-
Fourgeaud-Cornuéjols, C.1
-
21
-
-
30744449413
-
Advertising and the homogenization of cultures: Perspectives from ASEAN
-
Frith, Katherine T. (2003) Advertising and the homogenization of cultures: Perspectives from ASEAN, Asian Journal of Communication, 13 (1), 37-54.
-
(2003)
Asian Journal of Communication
, vol.13
, Issue.1
, pp. 37-54
-
-
Frith, K.T.1
-
22
-
-
33748369912
-
"English"advertisements in the Netherlands, Germany, France, Italy and Spain
-
In Bozena Machováand Slava Kubátová(eds.) Prague: Envirostress
-
Gerritsen, Marniel (1995) "English"advertisements in the Netherlands, Germany, France, Italy and Spain. In Bozena Machováand Slava Kubátová(eds.), Uniqueness in Unity: The Significance of Cultural Identity in European Cooperation. Prague: Envirostress, pp. 324-41.
-
(1995)
Uniqueness in Unity: The Significance of Cultural Identity in European Cooperation
, pp. 324-341
-
-
Gerritsen, M.1
-
23
-
-
2442426490
-
English in Dutch commercials: Not understood and not appreciated
-
Gerritsen, Marniel, Korzilius, Hubert, Meurs, Frank van, and Gijsbers, Inge (2000) English in Dutch commercials: Not understood and not appreciated, Journal of Advertising Research, 40 (4), 17-31.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.4
, pp. 17-31
-
-
Gerritsen, M.1
Korzilius, H.2
Meurs, F.3
Gijsbers, I.4
-
25
-
-
84933481127
-
Global English invades Poland: An analysis of the use of English in Polish magazine advertisements
-
Griffin, J. (1997) Global English invades Poland: An analysis of the use of English in Polish magazine advertisements, English Today, 13 (2), 34-41.
-
(1997)
English Today
, vol.13
, Issue.2
, pp. 34-41
-
-
Griffin, J.1
-
27
-
-
33744816162
-
Written language, standard language, global language
-
Halliday, Michael A.K. (2003) Written language, standard language, global language, World Englishes, 22 (4): 405-18.
-
(2003)
World Englishes
, vol.22
, Issue.4
, pp. 405-418
-
-
Halliday, M.A.K.1
-
29
-
-
33646340040
-
English in advertising: Update from France and Germany
-
In Edwin Thumboo (ed.) Singapore: University of Singapore Press
-
Hilgendorf, Suzanne and Martin, Elizabeth (2001) English in advertising: update from France and Germany. In Edwin Thumboo (ed.), The Three Circles of English. Singapore: University of Singapore Press, 217-40.
-
(2001)
The Three Circles of English
, pp. 217-240
-
-
Hilgendorf, S.1
Martin, E.2
-
30
-
-
84979378524
-
The power and politics of English
-
Kachru, Braj B. (1986a) The power and politics of English, World Englishes, 5 (2/3), 121-40.
-
(1986)
World Englishes
, vol.5
, Issue.2-3
, pp. 121-140
-
-
Kachru, B.B.1
-
32
-
-
77949566227
-
Bier, Parfum, Kaas: Language fetish in European advertising
-
Kelly-Holmes, Helen (2000) Bier, Parfum, Kaas: Language fetish in European advertising. European Journal of Cultural Studies, 3, 67-82.
-
(2000)
European Journal. of Cultural Studies
, vol.3
, pp. 67-82
-
-
Kelly-Holmes, H.1
-
34
-
-
0004065037
-
-
London: Flamingo
-
Klein, Naomi (2000) No Logo. London: Flamingo.
-
(2000)
No Logo
-
-
Klein, N.1
-
35
-
-
0037347004
-
Transnational advertising and international relations: US press discourses on the Benetton 'We on Death Row' campaign
-
Kraidy, Marwan M. and Goeddertz, Tamara (2003) Transnational advertising and international relations: US press discourses on the Benetton 'We on Death Row' campaign, Media, Culture & Society, 45, 147-65.
-
(2003)
Media, Culture & Society
, vol.45
, pp. 147-165
-
-
Kraidy, M.M.1
Goeddertz, T.2
-
36
-
-
84979381921
-
Present-day influence of English on Swedish as found in Swedish job advertisements
-
Larson, Ben E. (1990) Present-day influence of English on Swedish as found in Swedish job advertisements, World Englishes, 9 (3), 367-9.
-
(1990)
World Englishes
, vol.9
, Issue.3
, pp. 367-369
-
-
Larson, B.E.1
-
37
-
-
33644890489
-
Code-mixing and imaging of America in France: The genre of advertising
-
Ph.D. dissertation, University of Illinois at Urbana-Champaign
-
Martin, Elizabeth (1998a) Code-mixing and imaging of America in France: the genre of advertising. Ph.D. dissertation, University of Illinois at Urbana-Champaign.
-
(1998)
-
-
Martin, E.1
-
38
-
-
84937186711
-
The use of English in written French advertising: A study of code-switching code-mixing, and borrowing in a commercial context
-
Martin, Elizabeth (1998b) The use of English in written French advertising: A study of code-switching, code-mixing, and borrowing in a commercial context, Studies in the Linguistic Sciences, 28 (1), 159-84.
-
(1998)
Studies in the Linguistic Sciences
, vol.28
, Issue.1
, pp. 159-184
-
-
Martin, E.1
-
39
-
-
85008581226
-
Cultural images and different varieties of English in French television commercials
-
Martin, Elizabeth (2002a) Cultural images and different varieties of English in French television commercials, English Today, 18 (4), 8-20.
-
(2002)
English Today
, vol.18
, Issue.4
, pp. 8-20
-
-
Martin, E.1
-
40
-
-
84937378953
-
Mixing English in French advertising
-
Martin, Elizabeth (2002b) Mixing English in French advertising, World Englishes, 21 (3), 375-401.
-
(2002)
World Englishes
, vol.21
, Issue.3
, pp. 375-401
-
-
Martin, E.1
-
41
-
-
34247885410
-
Global advertising àla française: Designing ads that "speak"to French consumers
-
Martin, Elizabeth (2005) Global advertising àla française: designing ads that "speak"to French consumers, Journal of Language for International Business, 16 (1), 76-95.
-
(2005)
Journal of Language for International Business
, vol.16
, Issue.1
, pp. 76-95
-
-
Martin, E.1
-
43
-
-
85044911740
-
The influence of the use of English in Dutch job advertisements: An experimental study into the effects on text evaluation, on attitudes towards the organization and the job, and on comprehension
-
Meurs, Frank van, Korzilius, Hubert, and Hermans, José(2004) The influence of the use of English in Dutch job advertisements: An experimental study into the effects on text evaluation, on attitudes towards the organization and the job, and on comprehension, ESP Across Cultures, 1 (1), 93-110.
-
(2004)
ESP Across Cultures
, vol.1
, Issue.1
, pp. 93-110
-
-
van Meurs, F.1
Korzilius, H.2
Hermans, J.3
-
45
-
-
34247861784
-
Deal-making on French terms: How France's legislative crusade to purge American terminology from French affects business transactions
-
Nelms-Reyes, Loretta (1996) Deal-making on French terms: How France's legislative crusade to purge American terminology from French affects business transactions, California Western International Law Journal, 26, 273-311.
-
(1996)
California Western International Law Journal
, vol.26
, pp. 273-311
-
-
Nelms-Reyes, L.1
-
46
-
-
34247875665
-
The use of dialectal and foreign language elements in radio commercials in Cyprus
-
Paper presented at the December 16-21, Singapore
-
Pavlou, Pavlos (2002) The use of dialectal and foreign language elements in radio commercials in Cyprus. Paper presented at the 13th World Congress of Applied Linguistics, December 16-21, Singapore.
-
(2002)
13th World Congress of Applied Linguistics
-
-
Pavlou, P.1
-
47
-
-
0035373969
-
Identity constructions in multilingual advertising
-
Piller, Ingrid (2001) Identity constructions in multilingual advertising, Language in Society, 30, 153-86.
-
(2001)
Language in Society
, vol.30
, pp. 153-186
-
-
Piller, I.1
-
48
-
-
85050715350
-
Advertising as a site of language contact
-
Piller, Ingrid (2003) Advertising as a site of language contact, Annual Review of Applied Linguistics, 23, 170-83.
-
(2003)
Annual Review of Applied Linguistics
, vol.23
, pp. 170-183
-
-
Piller, I.1
-
51
-
-
85014458854
-
McDonald's: A strategy of cross-cultural approach?
-
Smet, Ria (2002) McDonald's: A strategy of cross-cultural approach? Journal of Language for International Business, 13 (1/2), 11-21.
-
(2002)
Journal of Language for International Business
, vol.13
, Issue.1-2
, pp. 11-21
-
-
Smet, R.1
-
53
-
-
0041099778
-
How French advertising professionals develop creative strategy
-
Taylor, Ronald E., Grubbs Hoy, Mariea, and Haley, Eric (1996) How French advertising professionals develop creative strategy, Journal of Advertising, 25 (1), 1-14.
-
(1996)
Journal of Advertising
, vol.25
, Issue.1
, pp. 1-14
-
-
Taylor, R.E.1
Grubbs Hoy, M.2
Haley, E.3
-
54
-
-
0031496536
-
United colors and untied meanings: Benetton and the commodification of social issues
-
Tinic, S. (1997) United colors and untied meanings: Benetton and the commodification of social issues, Journal of Communication 47 (3), 3-25.
-
(1997)
Journal of Communication
, vol.47
, Issue.3
, pp. 3-25
-
-
Tinic, S.1
-
56
-
-
29244482797
-
Convergence of English in Russian TV commercials
-
Ustinova, Irina P., and Bhatia, Tej K. (2005) Convergence of English in Russian TV commercials. World Englishes, 24 (4), 495-508.
-
(2005)
World Englishes
, vol.24
, Issue.4
, pp. 495-508
-
-
Ustinova, I.P.1
Bhatia, T.K.2
-
57
-
-
33646375723
-
English and emerging advertising in Russia
-
Ustinova, Irina P. (2006) English and emerging advertising in Russia. World Englishes, 25 (2), 267-77.
-
(2006)
World Englishes
, vol.25
, Issue.2
, pp. 267-277
-
-
Ustinova, I.P.1
-
59
-
-
84930565103
-
Anglicisms in German car documents
-
Vesterhus, S. A. (1991) Anglicisms in German car documents, Language International, 3, 10-15.
-
(1991)
Language International
, vol.3
, pp. 10-15
-
-
Vesterhus, S.A.1
-
61
-
-
0003111187
-
Stories, symbols, and straight talk: A comparative analysis of French, Taiwanese, and U.S. TV commercials
-
Zandpour, Fred, Chang, Cypress, and Catalano, Joelle (1992) Stories, symbols, and straight talk: A comparative analysis of French, Taiwanese, and U.S. TV commercials, Journal of Advertising Research, 32 (1), 25-38.
-
(1992)
Journal of Advertising Research
, vol.32
, Issue.1
, pp. 25-38
-
-
Zandpour, F.1
Chang, C.2
Catalano, J.3
|