The appeal of English in Mexican commerce

World Englishes

Volumn 25, Issue 2, 2006, Pages 251-266

  Baumgardner, Robert J ^a  

^a TEXAS A AND M UNIVERSITY COMMERCE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646371703     PISSN: 08832919     EISSN: 1467971X     Source Type: Journal    
DOI: 10.1111/j.0083-2919.2006.00463.x     Document Type: Article

References (44)

1. Algeo, John and Pyles, Thomas (2004) The Origins and Development of the English Language. 5th edition. Boston, MA: Thompson Wadsworth.
2. Anzaldúa, Gloria (1999) Borderlands/La Frontera: The New Mestiza. 2nd edition. San Francisco: Aunt Lute Books.
3. Backhaus, Peter (2005) Signs of multilingualism in Tokyo: A diachronic look at the linguistic landscape. International Journal of the Sociology of Language, 175/76, 103-21.
4. Baumgardner, Robert J. (1997) English in Mexican Spanish. English Today, 13 (4) 27-35.
5. Baumgardner, Robert J. (2004) English signage in Germany and Mexico. Paper presented at the Fourteenth Annual English Graduates for Academic Development (EGAD) Symposium, Commerce, TX, September 17.
6. Baumgardner, Robert J. (2005) Advertising in the other tongue: English in signage in Mexico. Paper presented at the 35th Annual Popular Culture/ American Culture Association, San Diego, CA, March 23-6.
7. Baumgardner, Robert J. and Escobar, Salvador Venegas (1998) Borrowing as scaffolding. Southwest Journal of Linguistics, 17 (1) 15-30.
8. Baumgardner, Robert J. and Montemayor, María Eugenia (1998) English in Mexican advertising: A post-NAFTA perspective. Paper presented at the Third Congress of the Americas, Puebla, Mexico, March 18-21.
9. Baumgardner, Robert J. and Montemayor, María Eugenia (1999) English-Spanish code-mixing in Mexican Advertising. Paper presented at the American Association for Applied Linguistics (AAAL), Stamford, CT, March 6-9.
10. Baumgardner, Robert J. and Montemayor, María Eugenia (2001) The Englishization of Mexican advertising. Paper presented at the Seventh International Conference of World Englishes (IAWE), Portland, OR, December 14-16.
11. Baumgardner, Robert J. and Montemayor, María Eugenia (2003) The appeal of English in Mexican advertising. Paper presented at the 32nd Annual Meeting of the Linguistic Association of the Southwest (LASSO), Edinburg, TX, October 17-19.
12. Berns, Margie (2002) Expanding on the expanding circle: Where do WE go from here?Plenary, presented at the Ninth International Association of World Englishes (IAWE) Conference, Urbana, IL, October 17-20.
13. Bhatia, Tej K. (1987) English in advertising: Multiple mixing and media. World Englishes, 6 (1) 33-48.
14. Bhatia, Tej K. (1992) Discourse functions and pragmatics of mixing: advertising across cultures. World Englishes, 11 (2/3), 195-215.
15. Bhatia, Tej K. (2000) Advertising in Rural India. Tokyo: Institute for the Study of Languages and Cultures of Asia/Tokyo University of Foreign Studies.
16. Dunlop, Fiona (1995) Mexico. Basingstoke, UK: The Automobile Association.
17. Evans, Joel R. and Berman, Barry (1995) Principles of Marketing. 3rd edition. New York: Prentice-Hall.
18. The Global Tongue: English (1998) Films for the Humanities and Sciences. 24 minutes. Films Media Group, http://www.films.com.
19. Graddol, David (1997) The Future of English? London: British Council.
20. Graddol, David (2004) The future of language. Science, February 27, 1329 -31.
21. Graddol, David, McArthur, Tom, Flack, David and Amey, Julian. (1999) English around the world. In English in a Changing World. Edited by David Graddol and Uriel Meinhof. Guildford: The Aila Review 13, pp. 58-68.
22. Griffin, Jeffrey L. (2004) The presence of written English on the streets of Rome. English Today, 20 (2) 3-7, 46.
23. Halloran, Liz (2005) Under the sun: A new wave of immigrants is transforming communities nowhere near the border. U.S. News and World Report, June 20, 20-5.
24. Hayden, William M., Jr. (1997) A few quality bloopers. Journal of Management in Engineering, 13 (2) 4.
25. Kachru, Braj B. (1983) The Indianization of English: The English Language in India. Delhi: Oxford University Press.
26. Kachru, Braj B. (1986) The Alchemy of English: The Spread, Functions and Models of Non-native Englishes. Oxford: Pergammon.
27. Kachru, Braj B. (1995) World Englishes: Approaches, issues, and resources. In Readings on Second Language Acquisition. Edited by H. Douglas Brown. Upper Saddle River, NJ: PrenticeHall Regents, pp. 229-60.
28. Karttunen, Frances (1994) Between Worlds: Interpreters, Guides, and Survivors. New Brunswick, NJ: Rutgers University Press.
29. Lope Blanch, Juan M. (1982) Anglicismos en la norma lingüistica culta de México [Anglicisms in the educated speech of Mexico]. In Voces extranjeras en el Español de México [Foreign voices in the Spanish of Mexico]. México, D. F.: Comisión para la Defensa del Idioma Español, pp. 31-41.
30. Mabry, Marcus (1990) Sprechen Sie Advertising?Newsweek, 10 December, p. 58.
31. MacGregor, Laura (2003) The language of shop signs in Tokyo. English Today, 19 (1)
32. MacNeil, Robert and Cran, William (2005) Do You Speak American? New York: Doubleday.
33. Martin, Elizabeth (2002) Mixing English in French advertising. World Englishes, 21 (3) 375-401.
34. McArthur, Tom (2000) Interanto: the global language of signs. English Today, 16 (1) 33-43.
35. Meraj, Shaheen (1993) The use of English in Urdu Advertising in Pakistan. In The English Language in Pakistan. Edited by Robert J. Baumgardner. Karachi: Oxford University Press, pp. 221-52.
36. Meyer, Michael C., Sherman, William L., and Deeds, Susan M. (2003) The Course of Mexican History. 7th edition. New York: Oxford University Press.
37. Pountain, Christopher J. (1999) Spanish and English in the 21st century. http://www.cus.cam.ac.uk/~cjp16/arts/spaneng.htm, accessed 6/27/2005.
38. Ross, Nigel J. (1997) Signs of international English. English Today, 13 (2) 29-33.
39. Schlick, Maria (2002) The English of shop signs in Europe. English Today, 18 (2) 3-7.
40. Schlick, Maria (2003) The English of shop signs in Europe. English Today, 19 (1) 3-17.
41. Smead, Robert N. (2004) Vocabulario Vaquero/Cowboy Talk: A Dictionary of Spanish Terms from the American West. Norman, OK: University of Oklahoma Press.
42. Stavans, Ilan and Alcaraz, Lalo (2000) Latino USA: A Cartoon History. New York: Basic Books.
43. Thonus, Terese (1991) Englishization of business names in Brazil. World Englishes, 10 (1) 65-74.
44. Tobar, Héctor (2005) Translation Nation: Defining a New American Identity in the Spanish-Speaking United States. New York: Riverhead Books.