Advertising in the periphery: Languages and schools in a North Indian city

Language in Society

Volumn 31, Issue 2, 2002, Pages 213-242

  Ladousa, Chaise ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Advertising; Genre; Language community; Language politics; North India

Indexed keywords

EID: 0036556805     PISSN: 00474045     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0047404501020164     Document Type: Review

References (48)

1. Aggarwal, Kailash (1997). What's Indian about Indian plurilingualism? Language Problems and Language Planning 21:35-50.
2. Bakhtin, M. M. (1986). Speech genres and other late essays. Vern W. McGee (trans.), Caryl Emerson & Michael Holquist (eds.). Austin: University of Texas Press.
3. Basu, Amrita (1996). Mass movement or elite conspiracy? The puzzle of Hindu nationalism. In David Ludden (ed.), Contesting the nation: Religion, community, and the politics of democracy in India, 55 -80. Philadelphia: University of Pennsylvania Press.
4. Bourdieu, Pierre (1977). The economics of linguistic exchanges. Social Science Information 16:645-68.
5. _ (1991). Language and symbolic power, Cambridge, MA: Harvard University Press.
6. Brass, Paul (1974). Language, religion and politics in North India, Cambridge: Cambridge University Press.
7. (1990). The politics of India since independence. The New Cambridge History of India, IV-1. Cambridge: Cambridge University Press.
8. Cohn, Bernard (1997). Colonialism and its forms of knowledge: The British in India. Delhi: Oxford University Press.
9. Dalmia, Vasudha (1997). The nationalization of Hindu traditions: Bharatendu Harischandra and nineteenth-century Banaras. Delhi: Oxford University Press.
10. Das Gupta, Jyotirindra (1970). Language conflict and national development: Group politics and national language policy in India, Berkeley: University of California Press.
11. Fox, Richard (1990). Hindu nationalism in the making, or the rise of the Hindian. In Richard Fox (ed.), Nationalist ideologies and the production of national cultures, 63-80. Washington, DC: American Anthropological Association. American Ethnological Society Monograph Series, 2.
12. Gal, Susan, & Irvine, Judith (1995). The boundaries of language and disciplines: How ideologies construct differences. Social Research 62:967-1001.
13. Grierson, G. A. (1927 [1903]). Linguistic survey of India, volume 5: Indo-Aryan family Eastern Group, Part II: Specimens of the Bihārī and Or̄iyā languages, Delhi: Motilal Banarsidass.
14. Gumperz, John J. (1958). Dialect differences and social stratification in a North Indian village. American Anthropologist 60:668-81.
15. _ (1961). Speech variation and the study of Indian civilization. American Anthropologist 63:976-87.
16. _ (1964). Linguistic and social interaction in two communities. American Anthropologist 66:137-53.
17. _ (1969). Sociolinguistics in South Asia. In Murray B. Emeneau & Charles A. Ferguson (eds.), Linguistics in South Asia. Current Trends in Linguistics, vol. 5, 597- 606. The Hague: Mouton.
18. _, & Das Gupta, J. (1971). Language, communication, and control in North India. In Anwar S. Dil (ed.), Language in social groups, 129-50. Stanford: Stanford University Press.
19. _, & Naim, C. M. ( 1971 ). Formal and informal standards in Hindi regional language area. In Dil (ed.), 48-76.
20. Gupta, Akhil, & Ferguson, James ( 1997). Culture, power, place: Ethnography at the end of an era. In Akhil Gupta & James Ferguson (eds.), Culture power place: Explorations in critical anthropology, 1-29. Durham, NC: Duke University Press.
21. Hanks, William F. (1987). Discourse genres in a theory of practice. American Ethnologist 14:668-92.
22. Irvine, Judith (1989). When talk isn't cheap: Language and political economy. American Ethnologist 16:248-67.
23. Jeffery, Roger, & Jeffery, Patricia (1997). Population, gender and politics: Demographic change in rural North India. Cambridge: Cambridge University Press.
24. Khubchandani, Lachman (1983). Plural languages, plural cultures: Communication, identity, and sociopolitical change in contemporary India. Honolulu: University of Hawaii Press.
25. _ (1997). Revisualizing boundaries: A plurilingual ethos. New Delhi: Sage Publications.
26. King, Christopher (1994). One language, two scripts: The Hindi movement in nineteenth century North India. Oxford: Oxford University Press.
27. Kumar, Krishna (1991). Political agenda of education: A study of colonialist and nationalist ideas. New Delhi: Sage.
28. _ (1997). Educational inequality and language. In R. P. Sinha (ed.), Inequality in Indian education, 47-60. New Delhi: Vikas.
29. Kumar, Nita (1988). The artisans of Banaras: Popular culture and identity, 1880-1986. Princeton: Princeton University Press.
30. _ (1992). Friends, brothers, and informants: Fieldwork memoirs of Banaras. Berkeley: University of California Press.
31. _ (1994). Oranges for the girls, or, the half-known story of the education of girls in twentieth-century Banaras. In Nita Kumar (ed.), Women as subjects: South Asian histories, 211-31. Calcutta: Stree.
32. Lelyveld, David (1993). The fate of Hindustani: Colonial knowledge and the project of a national language. In Carol Breckenridge and Peter van der Veer (eds.), Orientalism and the postcolonial predicament: Perspectives on South Asia, 189-214. Philadelphia: University of Pennsylvania Press.
33. Masica, Colin (1991). The Indo-Aryan languages. Cambridge: Cambridge University Press.
34. Minturn, Leigh (1993). Sita's daughters: Coming out of purdah. Oxford: Oxford University Press.
35. Mohan, Peggy (1986). Postponing to save time. Seminar 321:14-17.
36. Mukhopadhyay, Carol, & Seymour, Susan (1994). Women, education, and family structure in India. Boulder: Westview.
37. Narayan, Kirin (1993). Banana republics and V.I. degrees: Rethinking Indian folklore in a postcolonial world. Asian Folklore Studies 52:177-204.
38. Raheja, Gloria Goodwin (1996). Caste, colonialism, and the speech of the colonized: Entextualization and disciplinary control in India. American Ethnologist 23:494- 513.
39. Rai, Amrit (1984). A house divided: The origin and development of Hindi/Hindavi. Delhi: Oxford University Press.
40. Ramaswamy, Sumathi (1997). Passions of the tongue: Language devotion in Tamil India, 1891-1970. Berkeley: University of California Press.
41. Silverstein, Michael (1976). Shifters, linguistic categories, and cultural description. In Keith Basso and Henry Selby (eds.), Meaning in anthropology, 11-55. Albuquerque: University of New Mexico Press.
42. _ ( 1996). Indexical order and the dialectics of sociolinguistic life. In SALSA III (Proceedings of the Third Annual Symposium About Language and Society), Texas Linguistic Forum, vol. 36, 266-95. Austin: University of Texas Linguistics Department.
43. _ (1998). Contemporary transformations of local linguistic communities. Annual Review of Anthropology 27:401-26.
44. Simon, Beth (1986). Bilingualism and language maintenance in Banaras. Ph.D. dissertation, University of Wisconsin, Madison.
45. Spitulnik, Debra (1993), Anthropology of mass media. Annual Review of Anthropology 22:293-315.
46. Urciuoli, Bonnie (1995). Language and borders. Annual Review of Anthropology 24:525-46.
47. Wadley, Susan S. (1994). Struggling with destiny in Karimpur, 1925-1984. Berkeley: University of California Press.
48. Woolard, Kathryn (1985). Language variation and cultural hegemony: Toward an integration of sociolinguistic and social theory. American Ethnologist 12:738-48.