Role of consumer personality in determining preference for online banking in India

Journal of Database Marketing and Customer Strategy Management

Volumn 17, Issue 3-4, 2010, Pages 174-187

  Khare, Arpita ^a   Khare, Anshuman ^b   Singh, Shveta ^c  

^a LDC Institute of Technical Studies   (India)

^b ATHABASCA UNIVERSITY   (Canada)

^c INDIAN INSTITUTE OF TECHNOLOGY DELHI   (India)

Author keywords

emerging economy; Indian consumers; online banking in India; personality traits; technology

Indexed keywords

EID: 78650266944     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.18     Document Type: Article

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