Distribution channel strategies in Danish retail banking

International Journal of Retail & Distribution Management

Volumn 27, Issue 1, 1999, Pages 37-47

  Mols, Niels Peter ^a   Bukh, Per Nikolaj D ^a   Flohr Nielsen, Jørn ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Banking; Channel management; Communication technology; Denmark; Distribution channels; Marketing mix

Indexed keywords

EID: 3042805633     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590559910252694     Document Type: Article

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