Tracking costs of time and money: How accounting periods affect mental accounting

Journal of Consumer Research

Volumn 37, Issue 4, 2010, Pages 712-721

  Soster, Robin L ^a   Monga, Ashwani ^a   Bearden, William O ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649974945     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/656388     Document Type: Article

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