The sunk-time effect: An exploration

Journal of Behavioral Decision Making

Volumn 22, Issue 3, 2009, Pages 252-270

  Navarro, Anton D ^a   Fantino Edmund, E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Choice; Decision making; Escalation; Mental accounting; Self justification; Sunk cost

Indexed keywords

EID: 68649098503     PISSN: 08943257     EISSN: 10990771     Source Type: Journal    
DOI: 10.1002/bdm.624     Document Type: Article

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