Extent and impact of response biases in cross-national survey research

International Journal of Research in Marketing

Volumn 27, Issue 4, 2010, Pages 329-341

  Tellis, Gerard J ^a   Chandrasekaran, Deepa ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b LEHIGH UNIVERSITY   (United States)

Author keywords

Consumer innovativeness; Cross national research; International marketing; Response biases; Response styles; Socially desirable responding; Survey research

Indexed keywords

EID: 78649699594     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.08.003     Document Type: Article

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