The future of social-desirability bias research in marketing

Psychology and Marketing

Volumn 17, Issue 2, 2000, Pages 73-77

  Fisher, Robert J ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034348514     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200002)17:2<73::AID-MAR1>3.0.CO;2-L     Document Type: Article

References (13)

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10. Paulhus, D. L. (1991). Measurement and control of response bias. In J. P. Robinson, P. R. Shaver, & L. S. Wrightsman (Eds.), Measures of personality and social psychological attitudes (pp. 17-59). San Diego: Academic Press.
11. Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303-316.
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