Multicriterion market segmentation: A new model, implementation, and evaluation

Marketing Science

Volumn 29, Issue 5, 2010, Pages 880-894

  Liu, Ying ^a   Ram, Sudha ^b   Lusch, Robert F ^b   Brusco, Michael ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Descriptive market segmentation; Multicriterion market segmentation; Multiobjective clustering; Multiobjective evolutionary algorithms; Multiobjective optimization; Pareto optimal solution set; Predictive market segmentation

Indexed keywords

EID: 77958591515     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0565     Document Type: Article

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