Metric conjoint segmentation methods: A Monte Carlo comparison

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 73-85

  Vriens, Marco ^a   Wedel, Michel ^a   Wilms, Tom ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030521578     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152014     Document Type: Review

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