Retention of latent segments in regression-based marketing models

International Journal of Research in Marketing

Volumn 20, Issue 4, 2003, Pages 315-321

  Andrews, Rick L ^a   Currim, Imran S ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Finite mixture; Information criteria; Segmentation

Indexed keywords

EID: 0344943993     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.04.001     Document Type: Article

References (18)

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