Segmenting customers from population to individuals: Does 1-to-1 keep your customers forever?

IEEE Transactions on Knowledge and Data Engineering

Volumn 18, Issue 10, 2006, Pages 1297-1311

  Jiang, Tianyi ^a   Tuzhilin, Alexander ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

1 to 1 marketing; Clustering; Microsegmentation; Personalization; Segmentation

Indexed keywords

CUSTOMER SATISFACTION; DATA PROCESSING; KNOWLEDGE ENGINEERING; MATHEMATICAL MODELS; PREDICTIVE CONTROL SYSTEMS;

1-TO-1 MARKETING; CLUSTERING; MICROSEGMENTATION; PERSONALIZATION; SEGMENTATION;

MARKETING;

EID: 33748351404     PISSN: 10414347     EISSN: None     Source Type: Journal    
DOI: 10.1109/TKDE.2006.164     Document Type: Article

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